Search Engine Optimization is one of the emerging and ever-evolving fields in the digital marketing platform that helps in branding your website, be it product or service-based, to climb up the ladder and rank at the top of most Google search results in SERP (Search Engine Result Pages).
There are two methods to rank either your webpage or blog page in the SERPs, and they correspond to organic and inorganic methods.
Through the organic method, one can elevate the existence of their digital presence by abiding by the structured guidelines, procedures, and algorithms set by Google’s pre-defined standards.
On the other hand, the inorganic method of ranking your webpage on top of all SERPs is through payments that you remit for creating brand awareness and a digital presence for your product or service metrics.
Moving ahead, let us dive deeper into the conceptual facets and the types of SEO, namely on-page SEO, off-page SEO, and technical SEO.
Here are some of the top seven SEO trends that will drive the ranking process in 2023, and all digital marketing agencies associated with a client organization should be aware of them in order to maintain their digital presence on the web.
Nowadays, online shopping is the latest trend for purchasing anything whatsoever it might be on the web through the digital presence of N number of shopping carts and e-commerce branding websites or portals such as Flipkart, Amazon, Jabong, Myntra, Shopify, Meesho, etc…
With the vast technological advancements in online shopping websites, it has created its own significance and vitality to rise to the top of the list of digital media platforms.
Google has launched shopping graphs to assist buyers in finding the right product and sellers in visualizing these products on the web.
Moreover, the shopping graphs are AI-enhanced models that can very well understand the different types of products and brands that are associated with them.
It can analyze how products relate to one another in order to show them to customers in the appropriate search results.
Shopping graphs include information such as price, website reviews, SKU and inventory data, and video marketing platforms.
You would have witnessed the section “People Also Ask” at the top end of the search results for any specified keyword search on Google, which will offer a seamless search experience over the sourced topic of the last and final discussion.
Along with it, the Google community focuses on purposefully improving the user’s search experience by assisting them in finding relevant information data more quickly and efficiently.
One of the critical parts of conversational queries is that they make understanding the complexities of the language pretty simple.
The Google Search Console has launched a conceptual tool called LAMDA to help understand the purposes, benefits, and vital significance of natural languages.
With the introduction of LAMDA for the first time in search engine history, Google dives deep into the fascinating conceptual base understanding of the dialogues to deliver better search results where no other search engines have attempted to implement it in real time.
It also extends its seamless service of supremacy by making sense of the vernacular languages that are similar to the dialogues to deliver the user with a well-structured search experience at all times.
You should be able to optimize voice search by implementing the following factorial elements:
According to recent statistics, YouTube is one of the fastest and best application platforms for sourcing content, whatever it may be on the video platform of the ever-changing digital presence over the web.
Nowadays, most of us prefer watching videos over reading text because they render content directly in our heads with better clarity and understanding of the portrayed concepts once and for all.
Google is looking to optimize the video content for a seamless user experience while sourcing any specified content that is at stake.
The new focus features include the following elements:
Clip Markup: It enables highlighting key points of your video, which facilitates the users’ jumping directly to that particular segment of the video content. If you are holding a video containing tips, you can very well create a markup for each of the tips with ease.
Seek Markup: It informs you of the algorithmic pattern that your URL structure follows to function properly. This information tends to be critical because it enables Google to display the key moments of your video clip. It also allows Google to link to a specific point in your video file.
As discussed already in short, all the search engines will look out for a website’s Expertise, Authoritativeness, and Trustworthiness while ranking content on the web.
Some E.A.T. signals can include social proof and customer testimonials. Links to authoritative sites, expertise, badgers, and much more.
Most of us tend to view images in terms of infographics or GIFs nowadays to read, understand, and portray content through the visual medium rather than making use of the text, which will still require a longer time to screen once.
Image optimization is also one of the most important factors to consider in determining and assessing your website’s ranking in the SERP among your top competitors for a better user experience.
You can pretty much validate the image optimization score at its best by conducting an image audit, thereby detailing the areas for improvement for a better and more seamless user experience and user interface, as well as for knowledge updates.